novelones Chapter 1123 Understand the advertisement
Chapter 1123 Understand the advertisement
New Year's Eve morning.
The big boss saw the complete and detailed report and asked the life secretary in confusion: "Yan Jing's background is very tough?"
Du Qi said cautiously: "People from Deputy City Zhao."
The big boss threw the report on the table: "I thought it was me. Ask him, who instigated Yan Jing? Who is the manuscript going to be sold to?"
Du Qi immediately called and repeated what the big boss said.
Vice City Zhao sweatdropped and said: "This matter has nothing to do with me. Yan Jing and I are not familiar with each other at all. He is just a good friend of my brother, but my brother does not know about this matter. This is something Yan Jing did himself. "
"Okay." The secretary hung up the phone.
The big boss's eyes were cold: "It turns out I'm not familiar with him at all. Well, they're all dead anyway. His brother is in real estate, right?"
"Yes."
"After the New Year, check how many bribes he has collected and how much land he has granted to his brother. It will be enough to double the rules."
The secretary wrote it down.
The phone rang again, and the secretary answered it, and Vice City Zhao's trembling voice came:
"I have been in poor health recently. I request to leave my job to recuperate. Please report to the big boss."
"Okay." The secretary looked at the big boss and said into the microphone: "Don't worry, take good care of yourself. Your contribution to the Guo family will never be erased."
"Thank you." Deputy City Zhao hung up the phone with relief.
The secretary crossed out the Shuanggui item and changed it to "retirement and recuperation", so there was no need to check.
……
Xia Chuan originally planned to sleep with his sister in his arms for the whole day, just lie in bed and wait for Guihua to feed her breakfast, but she didn't know that Guihua came in and said:
"Boss, Mengzhu is here."
"Ah?" Xia Chuan immediately changed his mind, "Sister, let me show you the beauty."
Shiyun punched him angrily, and Guihua helped her get dressed.
The three of them entered the restaurant. Mengzhu Yingying stood up and said with a smile, "Hello, sister-in-law."
Shiyun was most satisfied with this title. She would be worried if she called her sister. She took Mengzhu's hand and praised, "She is indeed a beautiful woman. Come on, sit down."
She directly asked Mengzhu to sit between her and Xia Chuan.
Xia Chuan asked: "Who asked you to come?"
Everyone secretly thought, not only did you not seem distant by asking such a question, but it actually showed that there was no need for politeness between you.
Mengzhu smiled sweetly and said: "Master asked me to come. She said that I need to settle down and asked me to come and learn useful things from you."
Xia Chuan understood that Mengzhu had made a breakthrough. He sighed: "You are almost catching up with the old Taoist. Among women, you are number one."
Everyone was horrified, and then they understood what Mengzhu meant by needing to settle down.
Mengzhu smiled startledly: "Master has always said that I am a hundred times stronger than Brother Lao Dao, but he is indeed lying to me."
Everyone burst into laughter. Damn it, it’s impossible to be stronger than the old Taoist, but it’s a hundred times stronger?
Xia Chuan picked up his chopsticks and said, "It's really time for you to study. After dinner, I'll teach you how to watch TV first."
Hahaha, everyone burst into laughter.
Mengzhu nodded seriously.
Then he started eating politely.
Xia Chuan asked abruptly: "Does Qianye Kong really like you?"
Mengzhu shivered suddenly, her cheeks turned red, and she said in a panic: "I don't know."
It suddenly dawned on everyone that Mengzhu was brought here by beating a mandarin duck with a stick.
"Well, have a good meal." Xia Chuan raised it high and lowered it gently.
Mengzhu lowered his head shyly.
……
After finishing breakfast, Xia Chuan watched TV with everyone.
Just after starring in a beer commercial, Xia Chuan asked Mengzhu: "Tell me, what did you see?"
Everyone smiled, and Mengzhu said: "I can see that this beer is the international gold medal, the best beer."
Xia Chuan smiled and said: "If you read too much, you will find that almost all products now have the aura of provincial excellence, national excellence, and ministry excellence. The most fashionable one is the international gold medal, which has been awarded to countless countries.
The reason for the proliferation is that there is a profit method hidden here, which is to make money through awards.
For example, I sent official letters to manufacturers one by one, informing them that they had won the 'International Beverage Expo Gold Award'. The conditions for awarding the award were: the recipient's overseas expenses are 2 yuan, the winning fee is 1 yuan, the lifetime grand prize is 2 yuan, and the agency fee is 8 yuan. Yuan.
Brand selection with clearly marked prices, you will win after you pay. "
Everyone understood, but Mengzhu asked: "Since anyone can judge the award and the audience believes it, why use them? Can't I judge it myself?"
Xia Chuan smiled and said: "Isn't that fraud? At least leave something to hold accountable. But the prize you bought was not a fraud by you, but by them, okay?"
Mengzhu nodded.
"What about this one now?" Xia Chuan asked again. He was acting in a sneaker commercial. A skinny young man wearing a tight-fitting space suit, moonwalking, roaring in the fog, looked from a distance as if Jackson was endorsing the commercial.
"I don't understand." Mengzhu said honestly.
"This is the same as the gold medal. Celebrities always have their own aura. For example, Jackson's aura is extremely powerful. Even if he looks like him or imitates his dressing and dancing, it is still easy for people to like him.
If you spend tens of thousands or hundreds of thousands of yuan to hire singers, movie stars, sports stars, and swear in Mandarin with a Hong Kong flavor: I only use..., I only drink..., I only wear..., the effect will be even better. Because this is the current spiritual need of the people, worshiping Hong Kong and Taiwan stars.
This sneaker manufacturer obviously didn't have money to hire a celebrity, so it imitated Jackson. Those who didn't know it thought it was really Jackson's endorsement.
But when it comes to developed countries, this advertisement means nothing, the money is wasted and has the opposite effect, and the brand is completely stinky.
The needs of ordinary people are not static. If they have 100 yuan or 10,000 yuan, they will want to buy different things and marry different wives. If they don’t have money, they will go to the movies. If they have money, they will watch beautiful women at home. "
Everyone glanced at him. Dream bamboo smiles.
"What about this?" Xia Chuan asked again.
A big-name host sat in front of the studio and read out seriously: According to reports from Xinhua Society and Renmin Daily, Feihe infant milk powder is becoming a new generation product that is popular across the country...
"This doesn't look like an advertisement." Mengzhu was confused.
"Well, this advertisement reflects the lack of advertising laws. 800 million out of a billion people regard this advertisement as a news broadcast. The manufacturer used the minimum cost and borrowed the influence of authority to open up the market.
There is another similar product. There is a health care product company in Hangzhou. Its name is "Ma Jiajun" and its products are also advertised heavily.
Later, Ma Junren sued the court. The general manager of the company reasoned: Several leaders in our company are either named Ma or born in the year of Horse, or they look like horses. Why can't they be called Ma Jiajun?
If the advertising law is enacted, it will definitely be illegal. Anything that can cause cognitive confusion for most viewers should be illegal. "
Mengyi nodded, read another advertisement, and said with a smile: "I can understand this. At this stage, ordinary people worship foreigners, so choosing foreign names is actually purely domestic and has nothing to do with foreign countries, just like Bia Di Same."
Xia Chuan smiled and said: "Yes, giving a product a foreign name can quadruple the advertising efficiency, so companies try their best to change it to a Sino-foreign joint venture or something, and change the brand to a European and American name that is difficult to pronounce.
The smartest person is to go to Europe to find some family-owned small businesses that are on the verge of bankruptcy, buy his brand at a low price, and then return to China to vigorously show off its "hundred-year heritage and authentic bloodline."
But I think this is all short-sighted, including Biadi, because this stage will pass quickly. The ones that can truly become world brands and be accepted by the whole world are Apple and the like. Okay, you can understand the advertisements. "
Mengzhu smiled happily, as bright as frost.