Go back to 1990 to start a business

Chapter 123 Entrepreneurship Speech 4

"Let's talk about high-end demand, that is, the demand for healthy air. I went to Kuan County two days ago..."

Xia Chuan took the opportunity to make an advertisement for Kuan County. It was a convenient favor that cost nothing. Then he told the story about negative oxygen ions again, and finally said:

"Negative oxygen ion generator, this product will test your ability. If you ask me how to generate negative oxygen ions, I don't know how. As an entrepreneur, you don't need to know how to do it. You just do it when you see the demand. Do it.

I believe this product can be made.

But what I want to remind you is that if you really want to develop this product, don’t call it a negative oxygen ion generator.This gives the illusion of an industrial product with no affinity.An ideal name would be a home oxygen bar. Just like a bar is for drinking, an oxygen bar is a place for breathing oxygen. "

Xia Chuan casually talked about two innovative products as easily as chatting. This effortless demeanor directly won the respect of the entire audience.

Those women are even more deeply obsessed with it. What kind of genius is this?

Chen Ting and Principal Liu were both impressed. It sounds very simple, but why has no one ever done it?This question is so thought-provoking. Is there really something wrong with our education?Lack of ambitious education?

After Xia Chuan finished speaking, he asked casually: "Does anyone else want to eat lobster?"

The audience was excited again, shouting out hundreds of fields in a commotion.

Chen Ting and Principal Liu shook their heads and smiled bitterly. They are so talented. You can do whatever you want.

Xia Chuan smiled and said, "I'll choose the beauty."

The crowd was in an uproar, with men booing and women screaming and waving.

Chen Ting is sweating again. You've gone too far. Even if you want to choose a beautiful woman, you don't have to say it.

Principal Liu smiled and showed no worries. He was not married, so there was no style problem.

Xia Chuan pointed to the middle one again: "Tell me the most beautiful sister."

As a result, both women thought they were the most beautiful. What was even more bizarre was that the two women shouted one word at the same time: "tampons!"

The whole place burst into laughter.

Xuemei Jiang backstage was angry. Damn it, do you want to show off?

Chen Ting and Principal Liu closed their eyes directly and sighed that these women don't know how to cherish opportunities. Can't you ask about a field where you can make money?If you eat lobster, you will never be hungry for the rest of your life, right?Or can she marry Xia Chuan?

Everyone smiled and waited to see Xia Chuan admit defeat.

Unexpectedly, Xia Chuan also smiled and said:

"Well, two sisters, I believe you are serious. But I can tell you responsibly, don't go into this field. Do you think that the overwhelming Danbis advertisements mean that there is a market for this product?

Do you think that since everyone in China uses Danbis, entering our country can also change women’s habits?If you think so, you are wrong.Don’t think that big international companies have everything right.

Danbisi dared to enter our country because they didn't ask me to be their consultant. If they asked me for advice, I would tell them directly that they don't need to come!

I am a pragmatic person, I say what I should say and whisper what I shouldn't say.I'm telling you quietly, it's time for that Danbis manager to resign. "

The audience burst into laughter. How awesome is it that Dambis’ manager resigned?

Chen Ting sweated again, why are you attacking foreign companies? This is too big of a stepping stone for you.

Xia Chuan seemed completely unaware of how earth-shattering his words were, and continued to speak impassionedly:

"I can tell you with certainty that Danbis can't even make back her advertising fees, for the following reasons:

First, there are differences in the body structures of Western women and Eastern women. You can tell by looking at their body shapes that they are suitable for wearing tampons internally, but we are not suitable.

Second, their ideas are open, while ours are conservative. They don’t talk openly about menstruation, and they feel repulsed by things inserted into the body.

Third, which group of women are the most receptive to new things and the most avant-garde?She is an unmarried young woman.But an unmarried woman attaches great importance to protecting her membrane, how could she use that thing casually?

Fourth, I can be sure that foreigners will not leak when using it, but women in our country will definitely leak.Do you know why? "

Everyone was dumbfounded, why do you act like you have used it before?

Xia Chuan said with a smile: "The reason is very simple, because women in our country are poor. Westerners change things when they have nothing to do, but you don't know if it is full or not, and you don't change it when it is full, because you can't see it, so why waste money? ?

I originally had the attitude of giving it a try. Who would use it if it leaks a few times?

The national conditions are such that we are different from foreign countries.

Fortunately for you two, you asked this question. I will save you from bankruptcy. Should you treat me to lobster? "

The audience burst into laughter after hearing the last sentence.

The two women suddenly blushed, and one of them shouted in dissatisfaction: "You are not innovative!"

Everyone laughed again.

Chen Ting scratched his head, such a naughty girl!

Xia Chuan smiled and said: "I haven't finished yet. You can't make tampons for internal use, but you can innovate sanitary napkins. If you are really interested in this, then I will tell you about the innovation of sanitary napkins. This is indeed a strong demand and direction. That's right."

Everyone was amazed, there was really nothing he couldn't do.

Unexpectedly, Xia Chuan asked again: "Which sister has sanitary napkins, can you let me take a look?"

The audience burst into laughter instantly.

Even the principal couldn't help laughing. How dare you innovate even if you've never seen it before?

In fact, it's not that Xia Chuan has never seen sanitary napkins before, but he just doesn't know what level they are at now.

Lu Yue and others hurriedly took out spare sanitary napkins, and each of them actually ran over and handed one to Xia Chuan.

Xia Chuan squatted down and took it together, and asked: "Is this the best sanitary napkin now?"

Yes, yes, several women smiled and nodded, then sat back down.

Xia Chuan just stood there and opened it, looked at each one quickly, pinched the thickness, and then tore one open to see that it was cotton inside. He suddenly felt confident, threw the sanitary napkins on the table, and then said calmly:

"I can definitely say that these are products designed by men."

The audience was shocked again and their eyes widened. You criticize anyone you catch. Where did you see this?

"The reason is that they have not considered the needs of women. No matter how eye-catching the advertisements of a product are, or how loud the reputation is, it is not as good as warming people's hearts. I will ask two questions.

First, this base film is not breathable, so wouldn’t it make you panic if you cover it?Would it be okay to use a material that dissipates heat quickly but is impermeable?Don't tell me that I can't find it, it's just that the men who are in charge of products don't use this thing, and women are used to it.

Second question, do you use this thing without side leakage?I don’t believe you even if you tell me, so stop talking. "

Everyone suddenly laughed, it was so overbearing.

On the contrary, those women felt deep care and love, and their eyes were moist. Not only was it uncomfortable to cover it, but it also leaked out accidentally.

Xia Chuan sighed:

"Is it difficult to solve the problem of side leakage? No, it is very simple. But why is no one doing it? Everyone, product is equal to character, and quality is life. If you want to win three times or five times, you only need a little IQ; if you want to It is absolutely impossible to build a century-old store without business ethics. Do it my way and make sure nothing is missed..."