novelones Chapter 1425 No Ambitions
Chapter 1425 No Ambitions
After three rounds of greetings, Xia Chuan got straight to the point:
"Let me first predict the general trend in 95..."
Everyone burst into laughter, and Han Mei said with a smile: "It is 1996 now."
"Oh, yes, I wanted to tell them last year, but they didn't come. I was kept in the dark for a year."
Everyone laughed even harder, so Han Mei had no choice but to say, "We had the annual meeting last year, and you were the only one who didn't come."
"Oh." Xia Chuan calmly changed the subject: "Then let me summarize 1995. I have to talk about it." Everyone laughed and fell down. He continued: "Let's talk about what the young lady is interested in first, the price reduction war of home appliances."
The eldest lady asked in confusion: "Why should I be interested? Samsung's home appliances account for a very small proportion, and they are not sold in China."
"Oh my God, you have no ambition at all." Xia Chuan was surprised.
The eldest lady's cheeks suddenly flushed, and she suddenly understood what Xia Chuan meant. It was not that she did not want to sell home appliances to China and had no ambition, but that she did not have the awareness of being a big boss and had no ambition.
Everyone understood Xia Chuan's meaning very accurately, and felt awe in their hearts. As expected, there was another Meng Zhu.
"It's okay." Xia Chuan waved his hand: "Sister likes to listen to home appliances."
Hahaha, everyone laughed. Why don't you just say it directly? Why do you have to do me a favor?
"In 1995, Liu Chuanqi did something really good. He lowered the price."
Everyone looked amused, wondering whether this was a compliment or an insult.
"Lianxiang's success has awakened the awareness of national brands, and a number of national brands have quickly emerged. The successive victories of domestic home appliance brands, from color TVs to refrigerators, from washing machines to computers, fully prove that foreign giants are not as powerful as we imagined.
Or to put it the other way around, our entrepreneurs have never realized that our biggest advantage is cost advantage.
The scale and cheap labor force lead to low costs, and foreign giants cannot compete. This is obvious. In 1996, they will continue to expand their market share. They know they can win without even starting a fight. What is there to be afraid of?
Another key to success is that foreign home appliance giants are arrogant and stupid. Looking around, none of them has not made mistakes, including Jack Welch who is now at the peak of his career. "
Everyone was shocked. How dare you to slander him? Welch is a legendary entrepreneur, there are only a few of him in the world.
"As for what mistakes they made, I can only talk about the insignificant ones, otherwise it would be like helping foreigners fight their own people. Don't even mention Samsung, the young lady is not interested."
Everyone laughed, and the eldest lady's cheeks felt a little hot.
"Take Whirlpool for example, a giant in home appliances, which is also quite big. They sit in the office drinking coffee every day, and the people from Snowflake are responsible for delivering the coffee. This kind of arrogance is a typical disease of big companies.
How stupid is it to not allow China to have a say in the Chinese market?
For example, the problem of the refrigerator cover breaking was caused by rough loading and unloading in various links. It only needed to add a foam pad costing two yuan, but they actually spent more than a year researching and looking for problems in product quality. "
Everyone laughed.
"With their efficiency, it will take another year for them to believe that the Snowflake employees' suggestions are correct. By that time, the reputation of 'Whirlpool's poor quality' will have spread throughout China, and it will definitely go bankrupt."
Everyone laughed even more happily.
"This is called not adapting to the local climate. Welch was not adapting to the local climate either. He did not understand the Chinese market and grasped the wrong key. The quality of the ten-yuan light bulb is good, but the two-yuan light bulbs we made domestically flicker like stars, are dazzling and not durable.
But Welch was doomed to fail. Quality was not the key, price was.
If he can't produce a three-yuan light bulb, he's doomed. He can be 50% more expensive and still be comparable. If he's five times more expensive, what's the point of comparing? Why should I spend ten yuan on a problem that can be solved with two yuan?
Even if I have ten yuan, can I buy five domestic light bulbs and replace each one when it breaks? Cheap is the biggest demand in our market. If the quality is good, then you can sell it to foreigners, or wait until I have money, at least not in the next few years. "
Everyone was thoughtful.
"So what Liu Chuanqi did right was this. Why use a foreign computer case? We don't need a computer case of 200 yuan quality that won't break or fall. It's just a computer case, 30 yuan will do.
After cutting down on every link, the price dropped by half. However, the foreign giants did not react for a year and still maintained high prices, and the market was gradually eroded. This is not because Liu Chuanqi was lucky, but the inevitable result of understanding the market and not understanding the market.
This reminds me of a joke. A man went to look for a lady..." Han Mei and the other girls looked at him sideways, their eyes were as sharp as knives. Xia Chuan immediately changed the subject: "In the end, he didn't find her. Next question."
Everyone laughed.
Liu Changsheng stood up suddenly and said, "Boss, I'll prove to you that this is a joke. I'll continue."
As a result, Han Mei and the other girls all looked at him with smiles.
Everyone burst into laughter. Liu Changsheng's treatment was much better than Xia Chuan's.
Liu Changsheng said excitedly: "This person found a top-notch place and asked the price first. The result was that ordinary women were 200 yuan, and college students were 800 yuan. He asked in confusion: Why are college students so expensive? I'm not going to fuck his brains out."
Everyone burst out laughing.
Xia Chuan spread his hands and said with a smile: "Look, this is what the Chinese people want, quality is not important."
Han Mei's cheeks flushed. Her brother was a very particular person and would never go to a prostitute.
“So the current situation of our fruit industry, from the market to the enterprise, should all be subject to the same standards, and we should not make overly high demands.
But what is our slogan now? To challenge the Fortune 500.
We are the only company in the world that takes the challenge of entering the Fortune 500 as its regular work goal.”
Everyone was suddenly shocked. It turned out that Xia Chuan had to talk about 1995 and the signature was here.
"The origin of this slogan is the implementation of the strategy of 'grasping large enterprises and letting go of small ones'. There are 32 state-owned enterprises in the country, of which 1.4 are large and medium-sized state-owned enterprises, and the rest are small and medium-sized enterprises.
But the Fortune Global 500 list, like the Olympics of the business community, attracts our keen attention, regardless of size.
Gradually, it became a totem, deeply embedded in the consciousness of entrepreneurs.
Focusing on the big ones is understood as supporting them to enter the Fortune Global 500.
Entering the Fortune Global 500 has become an economic goal for the Fruit family.
This obsession with the Fortune 500 has already brought disastrous consequences to many companies.
One of the important reasons why we are so stubborn and so determined to go to the abyss is that we chose a wrong role model, which is Daewoo Group. "
Everyone was startled again, and the eldest lady trembled with anger.
But Xia Chuan added: "Daewoo Group, known as the fastest growing group in Asia, is actually a pile of shit."
The eldest lady almost fainted and her cheeks turned red with anger.
Everyone was stunned.