I really don’t want to be reborn

Chapter 157 Coupon Marketing Model?

"The third method is to push! I call it brainwashing push."

"Just like when we listen to songs, the most famous one is Above the Moon from Legend of the Phoenix. Because the sound of that song is loud enough and in a high key, you can hear it in the streets and alleys."

"Even if we haven't listened carefully, anyone you pick out can probably hum a few lines."

"I call these songs brainwashing songs."

"What I see as a brainwashing street stall is this. First, record a brainwashing sales quotation, then find a few tricycles, install speakers on them and hold banners, and then keep running on the road, shouting."

"After running like this for three to five days, those sales quotations are ringing in my ears every day, and everyone will naturally know it."

Just listening to Cao Shaoying's words, Zheng Wan and others had already imagined that kind of picture in their heads.

Zheng Wan clapped his hands again, and then everyone else clapped as well.

After the applause stopped, Cao Shaoying concluded: "Boss, these are the three methods given by our marketing department."

"The first method is relatively slow in efficiency, but the investment is not large; once the second method is implemented, if the base is large enough, it will spread quickly like a virus, but the investment visible to the naked eye will also become larger instantly; The third method is simple and easy to understand, it is a large-scale soul killing method, and this can also be used."

Large-scale soul destruction, the atmosphere in the conference room instantly relaxed a lot after this word was spoken, and many people even felt like laughing.

"But the second case may require coordination and help from the technical department. Because we certainly cannot issue coupons to users manually, we can only issue them through the platform software."

After Cao Shaoying finished speaking, Zheng Wan clapped his hands.

Suddenly, the entire conference room burst into applause.

Zheng Wan can be said to be quite satisfied with these three marketing methods!

The first way is to send gifts to registered members, which is very common on the roadside in later generations, and it is a method of attracting new customers;

The second method is the famous viral marketing, a marketing strategy that every company that rapidly expands its business must use;

The third type is simple and crude.

It seems that it is really a blessing to leave the marketing department manager to Cao Shaoying.

"The three methods are all very good, but there is still room for improvement. I will talk to you later." Zheng Wan affirmed first, and then looked at Xiao Qijingshan: "Xiao Qijingshan, what are you talking about here?"

Xiao Qi Jingshan stood up. She was a little shy in her OL uniform. Maybe it was because the methods Cao Shaoying just mentioned were too high-quality. This girl was a little reserved.

Zheng Wandao: "Just say it directly, no need to be embarrassed."

Xiao Qi Jingshan said: "Our idea overlaps with Manager Cao's second point, which is to let old customers introduce them to new customers, and then give them cash rebates or coupons."

Zheng Wan nodded: "That's good. There's nothing to be embarrassed about."

"Because Manager Cao said it, if I say it again, it seems that our technical department is very incompetent." Xiao Qi Jingshan started to squirm again, and his two little hands were twisted together under the conference table.

Zheng Wandao: "The marketing department specializes in this, and you are amateurs. If what they say is not as good as what you say, then I should ask them to blame."

"Okay!" Xiao Qijingshan showed a frustrated expression.

"Sit down."

After Xiaoqi Jingshan sat down, Zheng Wan said: "A total of four methods have been introduced this time. Tang Jing's soft article promotion can be implemented directly. If the soft article is well written, its effect is still very large."

"When the time comes, the technology department will remember to count which ones were registered directly through soft article search; which ones were registered through old and new recruits. At that time, each method of promotion will calculate a commission method."

Xiaoqi Jingshan nodded heavily.

Although the statistics are a bit complicated, it should not be a big problem if you lead your roommates to type more code.

After hearing this, everyone's faces became more interested.

The boss's simple words are equivalent to giving everyone another reward mechanism to get more commissions.

Then, Zheng Wan moved his eyes to Cao Shaoying and said: "The three methods given by the marketing department are all very practical. However, Cao Shaoying, the word-of-mouth promotion you mentioned, giving one or two yuan to old users is too little. ! It doesn’t give old users much autonomy at all.”

"If I leave you alone and give you a dollar for recommending new users, what will you do?"

Cao Shaoying shook her head.

Zheng Wandao: "Not only do you not want to do it, you may even think that Tuan Kaixin is a bit insulting! One yuan is only enough to buy a pack of spicy strips."

Everyone felt that it was indeed reasonable when they heard it, and they put themselves into it. If they gave themselves a dollar after introducing others to use it, they would really feel unhappy.

Either you don’t give me a penny, and I’ll naturally recommend you because it’s easy to use;

You can either give me a little more and be willing to push me.

Everyone looked at Zheng Wan attentively and only heard Zheng Wan say:

"Listen up, the problem-solving ideas I'm going to talk about are very forward-looking. After you listen to them, keep them in mind. Whether you stay in the company to continue working or leave elsewhere, this idea I'm talking about will be very useful. .”

"When old users attract new users, don't send money directly, because it will deteriorate, and the money sent out may not be used on the Tuankai platform again."

"If you send money directly and send enough money, many people will even regard it as a way to make money, which is even worse."

“So, we have to focus on issuing coupons! After the elderly receive the coupons, they will continue to use them on the platform in order not to let the coupons go to waste. This will not only attract new users, but also increase the usage rate of old users of the platform. .”

As soon as the three words "coupon" came out, everyone in the conference room held their breath for a moment, and looked at the boss Zheng Wan with suffocating eyes.

Brilliant, it was a simple change from sending money to coupons, but the effect was completely opposite.

While everyone was still surprised by the boss's thinking, they only heard the boss continue.

"It's not enough to issue coupons directly. Instead, we need to issue bundled coupons that stimulate consumption! We also need to issue a variety of coupons."

“What are multiple coupons?”

"For example, when old user A attracted a new user B, the platform issued him n number of coupons."

"It includes a three-yuan coupon, which is not limited to the minimum consumption; and a five-yuan coupon, which can only be used with a minimum purchase of 20 yuan. And a ten-yuan coupon is given for purchases over 50 yuan. It can be used; a 20 yuan coupon will be given as a gift, and it can be used after spending 100 yuan or more.”

Everyone opened their mouths in surprise.

The boss seems to be a bit too imaginative!

How much does it need to be used before it can be used? It sounds complicated, but after a little understanding, it seems really wonderful.

And the intensity of issuing coupons seems to be a bit high!

Cao Shaoying said: "Boss, once this happens, we will lose a lot of money! And we don't have a profit model for Tuanxin at the moment."

Tuanxin is now completely free.

There is no handling fee charged by the user, nor is it confiscated by the merchant, which is equivalent to a middleman without any profit.

Zheng Wan smiled mysteriously: "That's not important. What's important is that you just do what I say! In addition, as for land promotion, there is no need for us to do it ourselves."

“When old users recommend new users to receive various coupons, they will spontaneously promote it.”

"For example." Zheng Wan looked at Cao Shaoying and said, "After you hired a new one, I gave you a lot of coupons! Three yuan, five yuan, ten yuan, 20 yuan. These coupons add up to 38 yuan. .”

"For a person who often uses Tuankai, the 38 yuan coupon is a pure profit! Even worse, he can even sell the 38 yuan coupon and turn it into cash and put it into his pocket. inside!"

"Cao Shaoying, if you knew that by recruiting a new user, you would get a 38% discount, what would you do?"

Cao Shaoying thought for a moment and said: "I will try my best to attract new people!"

Zheng Wan continued to ask: "But if everyone around you is finished, what will you do?"

Cao Shaoying said: "Then I will set up a stall to attract new customers. As long as the other party registers an account, I will give him gifts..."

Zheng Wan smiled: "Isn't that right? In this way, we don't need to set up a stall, and naturally someone will be willing to set up a stall for us."

Suddenly, everyone looked at Zheng Wan with a bit of exclamation and astonishment again.

'In terms of thinking ability, the boss is better! '

'If such a large coupon is released, it is estimated that the number of real users will skyrocket in a short time! '

Everyone was thinking secretly in their hearts.