Chapter 328 Lei Jun Wins: Strategically Ahead of Shenyang Aircraft Corporation
Chapter 328 Lei Jun Wins: Strategically Ahead of Shenyang Aircraft Corporation
Looking at Lei Jun's strategic plans, Lin Bin finally took on the role of a co-founder and took the blame.
"President Lei, the purpose of this meeting today is to discuss one thing: what should be the next step for rice?"
Speaking of the mobile phone business, I can say with certainty that we no longer have any advantage in the domestic market.
Shenfei and Yu Dazui have already filled the high, medium, and low-end markets. We have no competitiveness in the online market, and we don't have the money to go offline.
I suggest scaling back the mobile phone business and focusing all efforts on smart home transformation.
He then pointed to the human-vehicle-home ecosystem behind Lei Jun.
But Li Wanqiang shook his head. He hadn't been optimistic about the plan at the last meeting, but he never expected that they would actually take this step this time.
"Mr. Lei, Mr. Lin, we are a mobile phone company, not a department store."
If we don't focus on making good smartphones and instead switch to making rice cookers and air fryers, what will investors think? What will our fans think?
What Li Wanqiang didn't say is that smart homes, while called "smart," actually involve a lot of technology... It can be simple in some ways, and getting started with the basics is easy, but it's very difficult to make them truly user-friendly.
Caught in the middle, Liu De said something that didn't fit either side: "We can't give up on mobile phones, and we also need to work on smart homes."
The problem is that resources are limited, so which one should we do first?
The mobile phone faction and the smart home faction formed opposing camps in the meeting room, each believing that the other's approach was flawed, and their tone became subtle.
Hong Feng, the system developer and the main person in charge of the upcoming collaboration, looked through the data in front of him and said something that calmed everyone down.
"The initial sales volume of the Mi 4 was less than one-fifth of that of the Honor 6."
Folks, what reason do we have to keep burning money on mobile devices?
Everyone opened their mouths, then looked at the number Hong Feng had mentioned.
They know perfectly well that this number is beyond saving.
A rice company's main brand can't outsell other companies' sub-brands, and by a huge margin. What's the point of this company?
The atmosphere in the meeting room was very tense; almost everyone was sighing.
Lei Jun remained silent, listening to everyone's remarks without any complex changes in his expression. Seeing the very subtle atmosphere, he finally spoke.
"We will not give up the mobile phone business, so there is no need to worry that Mi Fans will abandon us. Mobile phones will always be our greatest source of strength and users."
After Lei Jun finished speaking, he stood up from his seat again, walked to the PPT, and tapped the "People, Cars, and Homes" strategy with the small stick in his hand.
"Compared to the smartphone plus smart home discussed at the last meeting, this time I have a solution with a clearer direction."
The PowerPoint presentation on the screen changed again: Rice Cars, Rice Smart Home, Rice Phones.
When the perfected PowerPoint presentation was presented, the executives looked at each other in disbelief.
Especially cars!
Their plan is to collaborate with other car manufacturers to create a better in-car infotainment system, and then charge a maintenance fee.
But now Lei Jun is referring to...
Lin Bin was the first to realize that this was the first time he had resolutely opposed Lei Jun's decision.
"Mr. Lei, you mean...building cars?"
"I disagree, I absolutely disagree!"
Other executives, like Lin Bin, also became head-shaking machines, shaking their heads wildly.
But Lei Jun looked at everyone present and waved his hand.
"Transsion has cars, and Apple is rumored to be making cars as well. Based on Transsion's strategy, we can see that cars will be the next big smart terminal."
It's bigger than a mobile phone, bigger than a TV, and bigger than any smart home device.
"If we only make rice cookers and air purifiers, we'll always be operating on a small scale."
No one spoke. Lin Bing's hand froze in mid-air, but the refusal in his eyes had lessened considerably.
Li Wanqiang's brows were still furrowed, like two little figures, one black and one white, constantly fighting.
Hong Feng, the system developer, remained silent, his head bowed as he wrote in his notebook, but not a single word was written in it.
Lei Jun's hand remained on the whiteboard, and the character "车" (car) in "大米汽车" (Dami Auto) was circled again.
He looked at that circle as if it were a grand game of chess, or as if it were a grand pie in the sky.
After a while, everyone looked at each other, and Lin Bin was the first to stand up.
"Mr. Lei, automobiles are a capital-intensive industry."
Billions were poured in, and not even a ripple was seen.
We only have a few billion yuan in our accounts right now, and we still need to maintain the operation of mobile phones and smart home products. Where will we get the money to build cars?
As Vice President Lin opened fire, the other veterans followed suit.
Li Wanqiang: "President Lei, facts have proven that we cannot imitate the transmission of voice."
They are able to build cars because they have the technology, the money, and the supply chain.
We cannot blindly follow the trend just because there's a big pie in the sky.
Manufacturing cars is not like manufacturing mobile phones; there are too many barriers to entry. Even with an investment of 500 billion yuan, mass production is not guaranteed.
Liu De put it even more bluntly:
"Mr. Lei, it's not that I don't support you."
We're really out of money. Our mobile phone business is losing money, and investors are already a bit worried. Now we're talking about building cars. Won't they think we're wasting money?
Several co-founders spoke up, but no one supported them.
Moreover, the core idea is that we have no money, no technology, and no brand... We have brand appeal, but we don't have a car manufacturing brand.
Therefore, it can still be called a plan with no resources, no approval, and no compensation.
Lin Bin and the other co-founders were also somewhat flustered as they watched Lei Jun remain silent.
But Lei Jun's attitude changed.
What started as a firm commitment to car manufacturing has now become a big question mark.
Why is Transsion making cars? It's not to sell cars and make money, it's to sell batteries. Their high-density batteries are indeed leading the way, and many companies are already purchasing them.
Their car is a GG, but to me it's a smart gateway.
The integration of people, vehicles, and homes locks users into the ecosystem.
Rice now has smartphones, and next it will have smart homes, but it's missing the car component.
"If rice can be used to make cars, even if it's just a concept or a gimmick, it can restore the capital market's faith in rice companies, and we can drive up the valuation even higher."
At this time, Lei Jun still confidently believed that Shenyang Aircraft Corporation was only building cars to beat GG and sell their high-density batteries and ADS system.
After all, the hard work of building cars can't compare to the profits from selling equipment.
He still outmaneuvered Shenyang Aircraft Corporation and all other Chinese mobile phone manufacturers in terms of strategy.
But what he didn't know was that... the strategy of people, cars, and homes was already fully planned when Transsion Motors was first established, and smart home technology was also being developed simultaneously.
It's not that we won't ship, but we'll ship only after everything is ready. We absolutely cannot be like that certain rice furniture brand from my previous life, which was cheap but had many problems.
"Old Lei, are you saying... building cars is just a story?"
novelones