Chapter 202: TV Tokyo’s creative dilemma. Variety shows are what I’m good at.
Chapter 202: TV Tokyo’s creative dilemma. Variety shows are what I’m good at.
"Sir, the director of TV Tokyo, Sori Yanagi, is here to meet you."
"Liu Zongli?" Wang Lei recalled for a long time before he remembered this person.
Sometimes it is very distressing to acquire too many properties.
Moreover, he has never had to worry about the business of TV Tokyo. Sori Yanagi lacks a sense of presence among professional managers.
"Let him in."
Liu Zongli still looked neither humble nor arrogant, but after seeing Wang Lei, he bowed slightly and said:
"President, I have something very important to report to you."
"Director Liu, don't worry, just sit down and talk."
After taking the coffee from the waiter, Liu Zongli told Wang Lei good news:
"President, our TV Tokyo's comprehensive ratings have reached a new high, surpassing TBS and TV Asahi, ranking third among the five major commercial TV stations!"
The TV station is the publicity outlet of the White Dragon Consortium, and profit is secondary.
In order not to dampen the other party's enthusiasm, Wang Lei still cooperated and showed a look of surprise and appreciation.
"You have done well. If you can go further, I am willing to give you some options."
Regarding options, Liu Zongli showed an indifferent attitude.
He has this kind of character. Rather than the temptation of money, what he desires more is to make TV Tokyo bigger and stronger.
Perhaps this is the deep love that workers have for their work.
"Boss, even if there is no reward, I will work hard for it."
"Yes, the consortium lacks progressive management like you. No matter what, I will not treat you badly.
If you encounter any difficulties or have any needs, you can tell me directly. "
Wang Lei just said something casually, but Liu Zongli followed his words and said:
"President, TV Tokyo has really encountered some problems in its creation. Our variety shows are a bit single, but they have indeed had a great influence in the two-dimensional otaku circle.
Our audience is currently a bit too single, which is inconsistent with the goals of our comprehensive TV station, so we hope to introduce some foreign variety shows. "
Wang Lei was a bit dumbfounded. It costs money to introduce foreign variety shows.
Liu Zongli is right to have this idea.
In the past few years, the most popular prank variety show on Sakura Island was the prank variety show. There were hidden cameras that tricked passers-by, and there were also programs that pranked big stars. The two shows had amazing ratings in Sakura Island!
But without exception, they are high imitations of the program ideas of the beautiful country dad.
Nowadays, the beautiful country has a high awareness of copyright, so it can only introduce it at high copyright fees.
But Wang Lei doesn’t want to give money to a TV station in a beautiful country. When it comes to program creativity, who can be more creative than him?
"Director Liu, how can we Dahe Boys spend money to introduce other people's variety shows? We must use our imagination to create our own variety shows!"
Sakura people are particularly xenophobic. Once national dignity is involved, Liu Sori immediately lowers his head and admits his mistake:
"I know I was wrong, but I still hope that the president will give our station a little more budget."
It costs money to produce new programs. Nowadays, TV Tokyo is responsible for its own profits and losses. Although the situation is better than before, it is still living a life with its hands tied.
Wang Lei smiled. Since he wanted to strive for more budget, he had to talk more.
"The funds do not have to be provided by the headquarters. You can link up with Bailong Decoration Company."
Liu Zongli looked puzzled, wondering why such a large consortium couldn't budget more easily.
"Let me tell you, go and tell Bailong Decoration Company that you are going to hold a variety show to renovate old houses.
Specifically looking for some weird apartment types, or old houses where a large family is squeezed together.
Then the program team hired architects to help these families in need renovate their houses so that the whole family could live happily. This is a touching story. "
Liu Zongli nodded repeatedly. This must be an extremely warm and touching story, and there is a lot of room for development. Different architects and different home buildings will produce different stories.
Moreover, construction and renovation are very popular with old men. They like to see houses renovated and donkey feet repaired...
"If you promote them and bring fame to interior architects, they will naturally be willing to bear part of the program funds."
Liu Zongli nodded in agreement. This was indeed a new type of variety show that he had never thought of.
There are many small people in Sakurajima, especially in big cities like Tokyo. Many families have five or six people crowded into small two-story buildings. The unreasonable layout makes many families live unhappy lives.
If the transformation process is put on the big screen, it will be meaningful and gain ratings. The most critical thing is to solve the budget problem of TV Tokyo.
"But... I still hope..."
Wang Lei interrupted him and said:
"If you still think it's not enough, I think there is another variety show that doesn't cost too much to produce..."
Liu Zongli was about to cry. In order to save production costs, his chaebol boss came up with two excellent variety show ideas. No one would believe him if he told them.
Wang Lei smiled and stopped teasing the poor workers. He said seriously:
“There are still two competitors left for us, namely Japan Television and Fuji Television. The reason why Japan Television and Fuji Television can occupy the top two ratings is entirely because they have their own flagship variety shows.
Especially on Japan TV, the three top variety shows every Sunday crush other TV stations in ratings.
If we want to beat these two, we must have a top variety show on Friday nights, Saturdays, and Sundays! "
Listening to Wang Lei's inspiring words, Liu Zongli's blood boiled involuntarily.
This is what Liu Zongli should do.
"Don't you want funds just to produce a top variety show?"
Liu Zongli nodded. The 48 New Member Draft can only be said to be a rice circle variety show. It is not enough to defeat the two major TV stations. It must produce a real ace and everlasting variety show.
Originally, Ryu Sori wanted to buy the rights to the Beautiful Country Q&A variety show, but now the president seems not to be interested.
“I will talk to the funding committee about the budget.
I have two suggestions here that you can take note of. "
Liu Zongli had already seen his boss's creative ability, so he humbly took out his notebook.
"Currently, most of Sakura TV's variety shows are limited to indoors. We are going to create three pure outdoor variety shows!"
When it comes to outdoor variety shows, what Liu Zongli thinks of is pranks by passers-by and street interviews, but this has been done badly by several TV stations. What new tricks can they come up with?
And once you do it, it will be in third gear!
"You need to find a suitable MC to create a travel adventure variety show, invite celebrities and resident MCs to experience wild camping, travel to several Sakura islands, and introduce the beautiful scenery and humanistic customs of various areas of Sakura.
Artists need to hike mountains, go into the sea and water, and need to stay next to the snow, the seaside, and farmland, regardless of the cold winter and twelfth lunar month. "
"Two Days and One Night" is the most popular variety show in Hanguo in the 21st century.
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