novelones Chapter 257: They say they want to build an Olympic cultural station, but they actually want to crea
Chapter 257: They say they want to build an Olympic cultural station, but they actually want to crea
The other party could only ask patiently:
"I wonder if you have any other requests?"
"We want to directly package and win the exclusive broadcast rights for the next four Olympic Games!"
The conference room was suddenly silent, except for the grunt of the fat financer.
Michael was already used to this. This was the big boss's finances and he couldn't say anything more.
"Sir, your idea is very bold. We need to discuss it internally first."
After saying that, several people went out and had a fierce quarrel outside.
I don't know how long it took before the quarrel came to an end.
The chairman of the main committee asked with a shy face:
“Your company’s idea is in line with our consistent ethics of advocating the Olympic spirit, and we are very willing to establish a longer-term cooperation with Paramount Television.
but……
I wonder how much your company is willing to spend to buy it out? "
Michael thought for a while and said:
"You also know that the quotation of US$10 billion is on the high side. We hope to win the exclusive broadcast rights of the four Olympic Games for a total price of US$40 billion!"
40 billion US dollars is a figure that Wang Lei has carefully calculated.
According to the real bidding history, since 1996, the price of Olympic broadcast rights has never been less than 10 billion US dollars:
$1996 million for the 9 Atlanta Olympics.
Sydney's $2000 billion in 13.
US$2004 billion for the 14 Athens Olympics.
The combined broadcast costs for the three editions amounted to US$38 billion, not including the 2008 Kyoto Olympics, which was the highlight.
But the people on the current Olympic Games Hosting Committee naturally have no idea what the future will bring.
They never expected that after 2000, broadcasting the Olympic Games would have such great commercial value. Advertisers around the world almost broke their heads for broadcast breaks during the Olympic Games.
There is absolutely no possibility of losing money.
Sure enough, after hearing the offer of US$40 billion, the eyes of the other party's group gleamed.
He looked obviously moved.
10 billion has far exceeded their expectations. Now Paramount has given them four times the surprise. How could they refuse? They can't let this kind of taken advantage of them get away with it.
So much so that for a moment there was no vocal rejection, and even people who usually liked to raise objections shut their mouths.
The chairman of the Olympic Games Hosting Committee was still clear-headed. He calculated the accounts and immediately discovered something fishy.
Without Paramount's intervention, the broadcast rights could have been sold for more than $9 million.
The host country is not too profitable, but the management is too poor. There will be no surprises in the broadcasting fees. They will only rise but not fall. Looking at it this way, 40 billion suddenly seems a bit less.
He paused and tried a new round of negotiations:
"Sir, we cannot accept this price. How about you raise the price again?"
Michael smiled, knowing that 40 billion U.S. dollars could not scare the other party, so he stretched out four fingers:
"$44 billion, our final offer."
Feeling that this sentence was not meaningful enough, he emphasized another sentence:
"If you still want to raise the price, we are willing to compensate for the breach of contract and terminate this cooperation."
The people in the presiding committee were a little anxious after hearing this, and hurriedly advised their chairman, fearing that the old man would be confused at the critical moment.
Seeing that Michael seemed to have made up his mind, he naturally knew how to give up when things were good.
Besides, who can tell clearly what will happen in a few years? He may retire after working for another two years. He will not care about the flood in the next thing. He will definitely earn more money now.
"Okay, on behalf of the Olympic Games Hosting Committee, I agree to this cooperation!"
After being pushed awake by Michael, the fat financer slowly took out the seal and check folder.
"By the way, there is one more thing I need to discuss with you. The 44 billion cannot be paid in one go. We hope to pay 15 billion US dollars in advance and transfer a sum of money to the account of the Olympic Games Hosting Committee every four years. superior!"
The people of the Olympic Games Hosting Committee were surprised again. They did not expect that Paramount would not make a one-time payment, which was different from what they expected.
How is this different from the annual round of bidding?
They definitely won't agree.
Seeing through everyone's thoughts, Michael said:
"It's not that we can't get the money. To be honest, we are worried that this huge sum of money will disappear from your account. When the time comes, who can we ask to reason with? No one will do it. Isn’t it better to choose installment payment?”
This was a slap in the face, but it was also true. It made these people blush. If they insisted on paying the full amount, wouldn't they be really selfish in wanting to get the money?
But there is no shortage of old foxes in the main committee. They said:
"You said you have the ability to pay the full price, but who can guarantee what will happen in the next ten years? You have to pay at least half of the deposit before we can complete the transaction."
After a period of bargaining, an agreement was finally reached on an upfront payment of US$20 billion.
Both parties wrote high liquidated damages on the new contract, and Michael signed it with satisfaction.
He immediately reported the good news to Wang Lei.
"Boss, the contract has been signed and Wang Finance is disbursing the payment. Is the price of 44 billion a bit too high?"
Michael really cares about money. In his opinion, this business can only mean that Paramount is not losing money, but the profit is definitely limited. The only meaning is that it can attract a wave of traffic every few years.
"No, no, we must have gotten a big deal.
The great Eastern countries are rising, the economy of beautiful countries is recovering, and the world economy is globalizing. I believe that advertising revenue will increase. By then, it will be others who will be jealous and regretful, not us! "
This is also true. In 04, the broadcast rights were sold for nearly 15 billion U.S. dollars, which is irrefutable proof. After NBC got a taste of the sweetness, it even spent about 120 billion to buy out the broadcasts of the 12 Olympic Games from 32 to 6. right.
I have to say that the Morgan consortium is really a bastard!
Seeing that his boss was so satisfied, Michael also smiled happily.
"Next, you need to spread the breaking news that we have won the broadcasting rights for four Olympic Games. The newspapers I control will also fully cooperate with you. We want people all over the world to know that the beautiful country's Olympic broadcasting rights have been assigned to us. Ramon TV has got it covered.”
Michael quickly said yes, after spending so much money, publicity must keep up, otherwise the money would be wasted.
Michael is very experienced in marketing, and he guarantees that when the news breaks out, it will cause panic among the brand owners.
A piece of news immediately hit the headlines of the Wall Street Journal:
"Horrified!
Paramount, controlled by the Wang Group, has a monopoly on long-term broadcast rights to the Olympics.
From now on, people in the United States can only watch the Olympic Games on Paramount Television.
According to our reporter's interview with the president of Paramount Television, the other party said that the Wang Group intends to handle all advertising during the Olympics on its own! "