novelones Chapter 260 is jealous, the poor brand owner has become the target of attack
Chapter 260 is jealous, the poor brand owner has become the target of attack
News spread like wildfire that Unilever won the Olympic advertising title with $2 million.
The huge amount of advertising money is indeed very eye-catching.
As an enemy of Paramount, NBC's morning and evening show publicly ridiculed Unilever's behavior of taking advantage of the company.
The NBC Morning and Late Show is a lively and funny innovative news program with a large number of loyal viewers.
This success has made Unilever spend a lot of money to win the Paramount title, which has become a hot topic at the moment.
The Morning and Evening Show is justified in making fun of Unilever. As a new station, Paramount's ratings share in the beautiful country is less than 1%.
Is this TV station worthy of receiving 2 million in advertising fees?
NBC went out of its way to mock Paramount simply because they were jealous.
Paramount recouped half of its costs for the year just by advertising space at the opening ceremony and garbage events, which is really jealous.
Relevant experts analyzed that as long as Paramount continues to operate well, it can fully rely on the subsequent golden event advertising auction to recover the cost paid.
They say they are not jealous, but that is all lies.
Unilever and other advertisers for the opening ceremony were very satisfied with the negative publicity from several major radio stations.
Negative news sometimes also leads to traffic. A few major radio stations ridiculed them for being stupid and having a lot of money. Isn't it a side proof that their group has strong funds? It is the best proof for big brands.
Their user base has long been stable. If they can rely on these negative publicity, even if they can attract 1% of the user base, they will make a lot of money.
With this wave of publicity alone, their advertising expenses were recouped.
Sometimes things just turn out so weird.
The original intention of the four major radio stations was to pour cold water on Paramount's advertising investment fair, making the subsequent auction unsatisfactory.
Unexpectedly, as soon as it was exposed, it attracted some big brands that had no interest in participating in the bidding.
Including electronic equipment brands such as Microsoft, Samsung, Intel, and IBM.
It even attracted the giant AOL (America Online Company) that provides dial-up Internet!
The response from the four major stations showed them that Paramount's advertising campaign was full of opportunities.
If we really talk about the fastest-growing companies in recent years, they are undoubtedly the major manufacturers that sell computers.
From 1990 to 1995, the proportion of desktop computers owned in the beautiful country increased from 14% to 30%.
Desktop computers have changed from luxury goods to household products, similar to major appliances such as washing machines and televisions.
Within four years, the number of Internet users also increased dramatically. People discovered that computers could do many things that were previously unimaginable. For example, emails could be received from each other within one minute even though they were thousands of kilometers apart.
In less than 5 years, the beautiful country has gained 5000 million more Internet users.
The fate of these technology giants has made the scheduled investment fair full of uncertainty.
Big advertisers who wanted to continue their efforts could not help but regard it as their enemy.
At this time Michael started to live again.
Introduced the concept of program title sponsor.
Major brands have only heard of program sponsors before, but this is the first time they have heard of title sponsors.
After Michael's explanation, they suddenly realized.
In other words, if you win the naming rights for Olympic broadcasts, you can add your own brand name directly in front of the Atlanta Olympics, and it will be constantly mentioned by TV stations and event commentators!
The audience coverage of Olympic events is so wide. Normally, any family with a TV will watch one or two games.
Doesn’t that mean that the title sponsor can do a comprehensive 360-degree publicity without blind spots?
The minds of the newly joined giants were immediately boiling.
Originally, they thought they had missed the Biaowang and could only follow and drink soup. However, they did not expect that Paramount had also created a new advertising space.
The five major brands that had won the advertising space for the opening ceremony two days ago were so aggrieved that they had nothing to say.
You think you are the king of advertising, making headlines, and being in the limelight for a while, but Paramount just creates a new advertising spot.
The advertising space is more awesome than the prime time during the opening ceremony!
What can they do? Just keep robbing!
They are bound to win the title sponsor. There are not many opportunities to advertise in front of all the people of this beautiful country, and the advertising time limit lasts throughout the entire Olympic season.
Thinking of this, all the major brands' eyes turned red with excitement.
Michael didn’t need any further introduction. As soon as he finished speaking, Intel held up his sign and said:
"$2 million, Intel will provide $2 million!"
Is $2 million a big deal?
"We, Samsung Electronics, are offering US$3 million!"
How could the Han people miss such a good opportunity to show their faces?
“We, Cayman Capital, invested US$4 million!”
The representative of Cayman Capital looked at the many big brands with arrogance, as if to say, when it comes to financial resources, who can be more powerful than Cayman.
Really!
The president of AOL said eloquently:
"We, AOL, are offering $4 million!"
The whole place was in an uproar. The Internet giants are really rich. Can we increase the speed of dial-up network sometime?
Just when Michael was about to drop the hammer, the Microsoft business representative raised his hand and said:
"We, Microsoft, are offering 5 million US dollars!"
"Wow~"
The whole audience gasped involuntarily.
The world's richest man is so scary!
The representatives of Unilever wanted to die. They wanted to make a quotation, but all their budget was spent on the opening ceremony.
AOL's business representatives were definitely dissatisfied, but when they thought that raising the price would outweigh the benefits, they could only resist the urge to take action.
"Congratulations to Microsoft for winning the brand naming rights for the Atlanta Olympics!"
The reporters are going crazy, Paramount really knows how to stir up trouble.
As soon as the naming rights came out, even the world's richest man couldn't help but take action.
Bill did not make such a decision impulsively. After several consecutive months of sharp stock gains, Microsoft's stock prices fell for days.
If investors panic, Microsoft's stock price is likely to collapse.
In order to stabilize the stock price, they decided to do a positive publicity.
Is there any more positive publicity than winning the Olympic naming rights?
Wang Lei, who had been paying attention silently, couldn't help but admire the richest man's courage.
Microsoft's stock price is bound to rise sharply in the next few years.
The involvement of technology giants added a lot of color to this auction.
Wang Lei had an idea and asked Michael to temporarily come up with the concept of the only cooperative communication equipment for the Olympics.
Several mobile phone manufacturers are crazy about it.
The four major TV stations that had deployed personnel were all confused. Damn, Paramount had received guidance from some marketing guru.
The project that they all thought would lose money turned out to be a waste of money.
What left them speechless the most was that they actually watched Paramount take away the broadcast rights for four Olympic Games!