novelones Chapter 262 is jealous, the poor brand owner has become the target of attack
Chapter 262 is jealous, the poor brand owner has become the target of attack
The brand owners who gathered at the TV station headquarters again had expressions of sadness and indignation on their faces.
They wanted an explanation from Michael.
What surprised them was that despite such a huge public turmoil, Michael seemed to be fine and kept a calm face.
AOL President Steven Case, who won the weighted advertising for the gold event, was a little restless.
He was already an extremely harsh person towards his subordinates, and Michael's attitude at this time made him very unhappy.
"Michael, you must give us a satisfactory explanation, otherwise... we, AOL, will withdraw from this sponsorship!"
"We have reason to ask Paramount to refund all sponsorship fees!"
Others echoed:
"Yes, refund the money!"
"Refund!"
"We are here to enhance the power of the advertising brand, not to scold you."
Speaking of which, these brands are quite aggrieved. They spent money and still got scolded. This kind of thing can only happen when they cooperate with Paramount.
At that time, I didn’t know if I had a brain disorder or something, but I actually boarded Paramount’s pirate ship.
"Everyone, we have sent legal letters to those newspapers and magazines that slandered us, and we will not give up until they are shut down!"
"There are still people who scold you and throw dirty water at you, but you just watch. Is your legal department full of shit? When someone calls you mentally retarded, don't you kill him?"
Everyone was stunned. Although Michael's words didn't sound good, they were reasonable.
If you are bitten by a dog, you will definitely bite... to get the place back.
AOL President Steven Case snorted coldly and said angrily:
“Michael, even if you solve the crisis of public opinion, the substantive problem has not been solved.
Paramount Television is just an empty shell. How can you guarantee the effectiveness of our advertising? "
There is a very unyielding attitude.
The brands present do all have the same worries. They spend more advertising money than usual just to convert exposure into actual benefits through advertising.
How can they relax now that Paramount's viewership share is so low?
They increasingly feel that getting the money back now is the best outcome for their family.
Other companies that paid big bucks also took the opportunity to put pressure on Paramount.
Seeing everyone clamoring for a refund, the entire conference room was in chaos. If word spread, it would be another public opinion crisis that would be very detrimental to Paramount.
"Everyone, what I want to say is that it is impossible for Paramount to refund the money. We have collected the money based on our ability. Everyone has signed the contract and paid the money. It is impossible for these unfair reasons. Get a free refund!”
His words immediately made everyone furious, Mad, this person is such a rogue.
"How dare you! We're not done with you!" Because there was a contract, Steven could only put his hands on his hips and say harsh words.
"Hmph, if you want to sue, go ahead and sue. If you don't want to sue, just listen to what I have to say."
Seeing that everyone looked helpless, Michael smiled:
"Please believe in Paramount Television. Since we have collected your sponsorship fees, we will be 100% responsible for your interests!"
Steven said sarcastically: "What are you responsible for?"
"We at Paramount are confident that our viewership share will increase from 0 to 15% within one year!"
As soon as he said his words, everyone burst into laughter.
"He actually said he would increase the viewership share to 15!"
"Haha, that's the funniest joke I've heard this year."
"Sir, do you think the ratings are just a business? It can't be solved by burning money."
In their view, this is an almost impossible task, even if the other party is Michael, a talented producer.
Now the entire TV market is being divided by the four major TV stations, and there are big investors behind them. Paramount has no real ability and cannot gain a foothold in this industry.
Seeing that everyone regarded him as a joke, Michael couldn't help but feel a little angry, but he also understood everyone's thoughts.
"Everyone, since everyone doesn't trust Paramount so much, how about we make a bet?"
"If we at Paramount TV lose, we won't charge you a penny for advertising during the next Olympics!"
Hearing this, all the brands couldn't help but start thinking.
They are very clear.
The audience of the Olympic Games does not go to a certain TV station, but to watch the broadcast of the Olympic Games.
As long as Paramount doesn't overreach, the ratings during the Olympics will only be high and not low.
Now Michael proposed a bet, which was exactly what they wanted.
That's a 15% viewership share, and Paramount will definitely not be able to achieve it.
In this way, they can spend the advertising fees for one Olympic Games in vain, and they will make a fortune no matter how you look at it.
They immediately had no intention of returning their money, and only wanted to reach a betting agreement with Paramount immediately.
Steven was the first to react. He suddenly shouted:
"Okay, our AOL is willing to bet against Paramount!"
"So do we at Microsoft."
Everyone looked like they were destined for Paramount Television.
Michael pressed his hand to signal everyone to quiet down.
"Since it's a bet, if we at Paramount achieve our set goals, you should also express your opinion."
Steven's eyes rolled, he was certain that Paramount would not be able to complete the bet.
He simply smiled and said:
"I wonder what Paramount wants after completing the bet?"
"I want every manufacturer to pay 15% more of our Paramount sponsorship fee!"
15% of the sponsorship fee is not a small sum, and the brands discussed it among themselves.
I feel that this request is not unacceptable. The higher Paramount’s viewership share, the better their advertising effectiveness will be.
They sign contracts with athletes and have additional bonuses. The better the athletes perform, the higher the additional bonuses they will receive.
It's not entirely unacceptable to put additional bonuses on Paramount.
What's more, there's no telling whether Paramount Television can complete the bet.
It doesn't matter if you promise him.
Steven also cleverly made the bonus a flexible mechanism. As long as Paramount's viewership share exceeds 15%, a corresponding percentage bonus will be given!
For example: Paramount's viewership share is 18%, then it will provide an 18% bonus.
If the brand dares to mention it, Michael dares to sign it.
After signing the gambling agreement, both the brand and Paramount were very satisfied, and the interests of both parties were aligned again.
Brand owners who can spend millions or hundreds of millions of dollars are naturally smart.
It is not easy to change the established operation strategy just by someone else saying a few words, let alone to offend the TV station.
Win-win cooperation is their business philosophy.
Paramount has attracted so much criticism, but they share the same hatred in their hearts. If they say the investment promotion is a scam, isn't it also calling them brainless?
Moreover, the four major TV stations have been scolding them non-stop, secretly ridiculing them from the investment meeting to now.
They all decided to let the legal affairs family make trouble one by one after they go back, and see who dares to say that they have no brains!