novelones Chapter 269 Who wins and who loses?The investment fair is about to begin
Chapter 269 Who wins and who loses?The investment fair is about to begin
In fact, beautiful Chinese people have always had "prison escape" plots.
After "The Shawshank Redemption" was released last year, although it did not perform well at the box office, it has been a popular contender for Oscar awards.
Even if he ultimately lost to Paramount's "Forrest Gump," none of this would prevent him from becoming a popular classic.
"Forrest Gump" earned more than 6 million in global box office and won an Oscar. It can be said that it has achieved both fame and fortune.
As the boss, Wang Lei felt sorry for Shawshank. He was born at the wrong time. Forrest Gump has everything that the beautiful country people want to see, full of unrealistic optimism and the false thinking of claiming to be the chosen one.
Therefore, Wang Lei immediately contacted Columbia Pictures and was willing to buy out all the copyrights of Shawshank for US$500 million.
The production cost was as high as 2500 million, but only 3000 million in global box office was recovered.
In the Oscar competition, Shawshank also failed miserably.
Columbia Pictures, which suffered a big loss on this film, readily agreed to Wang Lei's offer.
What Columbia Pictures didn't know was that Shawshank's real market was in home theaters.
Wang Lei made the film into video tapes and discs and put them on the rental market, and repeatedly showed them on Paramount Television to attract traffic.
In just a few months, Shawshank recovered millions of investment costs in the video tape rental market due to its excellent quality.
According to rental giant estimates, Shawshank will take the top spot in the video rental rankings in 1995.
Before the release of Prison Break, Shawshank was played for free on Thursdays for a limited time, which not only attracted a wave of traffic to Paramount Television, but also promoted Prison Break.
Paramount has done almost everything they can to prepare for the release of Prison Break.
At this time, they can only stay in front of the TV and resign themselves to fate!
……
Everyone, including Wang Lei, underestimated the charm of "prison break" works.
Especially in the home theater market.
Wang Lei should have thought of this when Shawshank would become the top video rental chart in 1995.
If it doesn't sell well in paid theaters, it doesn't necessarily mean it won't sell well on TV.
"Prison Break's first episode ratings deal an unusually heavy blow to the Friends sequel" - TV Observer.
"The arrogant NBC finally received the lesson it deserves."
"It's not Friends' fault, it's the opponent who is stronger!"
When Wang Lei saw the ratings for the first episode of Prison Break, he was also shocked. Under the attack of Friends 2 and Prison Break, it got a total viewership of 2100 million.
Friends 2 was a huge hit. It was originally expected to have 2500 million viewers, but it only got 2000 million.
When the two compete, Friends 2 is actually at a disadvantage!
Seeing this result, Wang Lei was overjoyed.
"Well, it's a collaborative effort from everyone at Paramount Television."
Thinking of this, Wang Lei ordered Qi Xiaona:
"With the bonus of 200 million from the entertainment group's account, every employee of Paramount Television should be rewarded!"
"We are also going to have a celebration party and invite the actors from the three major crews to come and have fun."
Michael was happy to hear this, but he still had a little doubt in his heart.
Because in the last Olympic investment fair, 20 billion was transferred to the account of Bailong Consortium. Wang Real Estate is now the only source of income for Paramount TV, and the funds in the account are gradually dwindling.
Taking out a bonus of 200 million is still a small matter, but the celebration party is a huge expense.
When celebrities are invited, the battle is bound to be huge, and the cost of booking a hotel is a huge expense.
Wang Lei immediately saw the CEO's doubts, and he patted Michael on the shoulder:
"Don't worry about money. Our investment fair will be in two days. The wool comes from the sheep. I believe that we are not the only ones who are most excited about these answers submitted by Paramount."
After this announcement was passed on, the entire Paramount TV station burst into cheers. The additional bonus made them love this honorable job to death.
Bonuses are the boss’s greatest recognition of their work.
Unlike the cheers at Paramount, the atmosphere on NBC was a bit scary.
It was originally a good card, but they turned it into this.
Many people are filled with complaints, especially the advertising backers behind Friends.
It was because of the ratings of the first season of Friends that they were "fooled" into winning the expensive commercial breaks for the second season.
Now Friends has just exceeded 2000 million viewers, which is far from their expectations.
It is said that the 2000 million viewers are all for NBC's sake. Many of the users did not actually finish watching the show. They switched to jailbreak during the commercial and never came back.
So their advertising exposure is very dismal.
Advertisers are not all idiots with lots of money. They all add a lot of clauses to their contracts.
If the ratings of Friends 2 do not meet the target, they have the right to demand corresponding compensation from NBC TV.
In front of the financial sponsor's father, the previously powerful NBC president lowered his head like a thing of the past and lost his arrogance.
"What else do you have to say? Return the money!"
The president of NBC produced an internal report and said:
"I hope you will give our TV station another chance. The failure of the first episode does not mean that Friends 2 is a complete failure.
After our investigation, we found that the reason why viewers flocked to watch Prison Break was entirely influenced by Wang Lei's so-called internal letter.
I believe the quality of Friends 2 will win over these deluded viewers. "
"Hmph, NBC can't afford to lose. Your entire body, except for your tough words, is soft in your fists. You hit him with a heavy punch, not hurting Paramount at all, and even bleeding all over yourself."
Faced with the ridicule of the funder's father, NBC's CEO's eyelids jumped. His personality was insulted, but he still said bravely:
"We will not admit defeat. This is also the noble quality of NBC. I hope you can give Friends 2 another chance to prove itself."
"Opportunity? Then who will compensate our brand for its losses?
It’s okay if you don’t want a refund, just move Friends 2 immediately, otherwise we have the right to stop Friends 2! "
"Yes, we have the right to stop Friends 2 from airing until you compromise!"
Faced with the pressure from the financial backer's father, NBC's CEO felt confused.
Wouldn't moving Friends 2 be a disguised admission that NBC has lost in this ratings competition?
In his opinion, the ratings of the two are extremely different. Excluding external influences, Friends 2 can still turn defeat into victory due to its excellent quality.
But faced with the threat of the sponsors to stop broadcasting, he could only compromise:
"Okay, as you wish, we will move Friends 2 to avoid the spotlight for the time being."
The donors all showed satisfied smiles:
"This is right. In this way, the ratings of Friends 2 will return to normal. It is a good thing for the three parties. Why don't we all make money together with He Qi Qi?"
The president of NBC heard the deep meaning of the words. Do these guys want to sponsor Paramount's "Prison Break" at the same time?