novelones Chapter 271: Paramount made changes, but it seems like the money was not wasted
Chapter 271: Paramount made changes, but it seems like the money was not wasted
The reason why they have this idea is because the two variety shows and two TV series produced by Paramount are so popular.
The most exaggerated one is "All People Go Forward", a variety show for all people to break through.
The ratings once reached an astonishing 5000 million, directly breaking the variety show ratings record in the beautiful country.
The average viewership is stable at around 4000 million!
This means that almost half of the users in the beautiful country watch the show every weekend night.
If Paramount had not launched global business, it would have expanded its business to various countries in Western Europe.
This number will be even more terrifying.
As far as they know, several TV stations in Eagle Country, which has developed variety shows, are trying to buy the copyright of "All People Go Forward" in Eagle Country.
The ratings of "Who Will Be a Millionaire" also remain high. After it became a single broadcast, the ratings of the show did not decrease, but increased.
It is also an unrivaled existence.
ABC's "Wife Swap" is still in preparation. I don't know if there will be another fierce battle, and it's hard to say whether it can steal the limelight from Millionaire.
Naturally, I won’t go into detail about the popularity of “Prison Break” and “The Walking Dead.”
Seeing Wang's Real Estate becoming a big hit in the beautiful country because it is the only sponsor of several major programs, and counting money every day until it's too late, the big brand owners are naturally drooling.
They were all ready to fight.
Isn't it just cutting off the flesh? They do it willingly.
So much so that when they saw the friends and businessmen attending the conference, they all looked wary, looking at everyone as potential competitors.
But what they couldn't understand was that Paramount's businessmen brought four large cardboard boxes, each of which was labeled "All People Rush Forward"...
They suddenly couldn't understand it.
Paramount is doing something new.
They looked at Michael with question marks, hoping he would explain.
"Mr. President, when will the auction start?"
"Everyone, let me tell you some good news. Our board of directors feels that bidding is a bit hurtful and is not conducive to the orderly development of the industry. Therefore, we at Paramount will not conduct bidding this time!"
Hearing this, the big brand owners below all showed surprised smiles.
They all said with appreciation:
"It's better not to engage in bidding. It's too hurtful."
"Yes, vicious competition will only reduce our enthusiasm for sponsoring programs."
However, a new problem arises at this time. If there is no bidding, how to determine the ownership of the advertisement?
Michael took the microphone and explained:
"We decided to use a hidden bid to determine the sponsor."
As soon as these words came out, there was an uproar underneath.
This is because several companies with the same shareholders have already connected in private, planning to have one person quote the price and redistribute the benefits privately.
Even Coca-Cola and some advertising giants have secretly said hello and assigned their respective goals, so as to avoid collisions with each other and benefit Paramount.
Wang Lei, who had heard some rumors in advance, certainly couldn't sit idly by and ignore it.
He changed his mind at the last moment and made a secret mark. The program name on the carton was just written on it, and the ink was not even dry.
The scene suddenly became chaotic. Several major brands tried to communicate with each other about quotations, but were interrupted by the sound of Michael banging the table hard.
"Everyone, please look at the back of the carton. This note contains the corresponding starting price. Of course, it will not be disclosed to you now. Only I know the amount."
"Only the top five people who reach the starting bid can become sponsors of our program, and the one with the highest hidden bid can become the title sponsor of the program!"
Everyone was stunned by Paramount's new investment regulations.
Not disclosing the secret starting price was obviously to prevent them from secretly communicating with each other. They could imagine that the hidden starting price must be extremely high.
At this time, no matter what minor league or major league, everyone only has one chance to bid for each program. If you don’t want to leave empty-handed, you must go all out!
Michael emphasized without haste:
"The purpose of using hidden bids is to avoid vicious bidding. There are a total of 20 sponsor places, so you don't have to worry about your bid being low and not getting the advertising space."
Hearing this, everyone's eyes were full of disdain.
It is said that there are 20 places, but in fact there are only 5.
The top five advertising agencies with strong capabilities can completely cover 4 programs.
But soon some emerging brands also realized that there were variables in hidden labels.
As long as they focus on one program and go all out to make a big bet, maybe they can surpass the quotations of big brands and become the title sponsor?
All the previous guarantees given by big companies were forgotten by them.
All they could think about was that I had no control over my fate, and they only wanted to cling to Paramount’s lap and replicate the miracle of Wang Real Estate.
Looking at the "small" advertisers with brilliant eyes, the representatives of the large group realized something was wrong.
These people want to rebel.
A group of people made changes again and again on the cardboard that was distributed.
There is only one quotation opportunity for each program, so they have to think carefully again and again.
Until Michael coughed and announced:
"Okay, the time is up, let's decide quickly. Those who fail to put the cardboard into the box within 1 minute will be deemed to have automatically given up."
His words made many advertisers sweat profusely.
At this time, I didn’t care about so many things, so I made up my mind to write a bolder quotation and put it in the box one by one.
The brand owners who had finished all this were like students who had finished their college entrance exams, and they all breathed a sigh of relief.
No one can guarantee the outcome, and now we can only leave it to fate.
"The first thing to be disclosed is the starting price of the potential stock "Prison Break"."
As Michael tore off the sealed sticker, a row of numbers suddenly came into view - 1 US dollars for 1 hour (80 episode)!
The expressions on the faces of the advertisers sitting in the audience became extremely exciting.
Because this number is really not very high, far lower than their estimated market quotation.
Then Michael neatly took out the cardboard from the box and selected the five highest bids one by one.
“Coca-Cola offered $1 million an hour;
Nestle bids $1 million per hour;
Motorola bid $1 million per hour;
The 711 chain bids $1 million per hour;”
At this point, Michael paused and took a breath.
Surprisingly, advertising giant Coca-Cola almost lost the bid.
Pepsi-Cola didn't even appear on the list. Judging from the other party's expression, the price must have been a bit conservative.
"Congratulations to Ford Motor Company for winning the title sponsor of Jailbreak at a price of US$1 million per hour!"
People were not too surprised because Ford was well-funded and ranked eighth in the world in terms of profit.