novelones Chapter 427 The Domestic Products Alliance is established
Chapter 427 The Domestic Products Alliance is established
While Wang Lei was running for Shanhe University, he unexpectedly met a slightly anxious-looking manager at an official business event.
He was carrying an old briefcase, blocking the way of Wang Lei and others.
"Mr. Wang, I want to see Mr. Wang!"
Representative Pei immediately recognized the other party and introduced to Wang Lei with a troubled expression:
"It's Deng Niushen, the general manager of our Lotus MSG in Xiangcheng."
As a person born in the 60s, Wang Lei has not only heard of Lotus MSG, but is also very familiar with it.
At one time, the entire national brand accounted for half of the domestic MSG market, and was also sold overseas, with output once as high as 8 tons!
"Mr. Wang, why don't you meet Lao Deng? Lotus MSG has been very miserable these past few years."
Hearing what Representative Pei said, Wang Lei nodded.
As soon as Deng Niushen saw Wang Lei, he said hoarsely:
"Mr. Wang, I hope you can help us with Lotus MSG."
After careful questioning, Wang Lei found out what Lotus MSG has been through in recent years.
"Around 2000, foreign companies formed a group to enter the Longguo market. They saw that we occupied most of the market, so they had their own ideas."
"Many experts have jumped out and said that MSG is a chemically synthesized substance that can cause harm to human health, such as hair loss and cancer."
Speaking of this, Deng Niushen's mood became increasingly heavy.
"We found relevant laboratories to refute the rumors. The results of the toxicity study proved that MSG is harmless to the human body. Monoglutamate itself is an important element for the human body. Our ingredient list only has barley...
They continue to attack us based on a research report on rats overeating.
The World Health Organization stipulates that there is no safe intake limit for MSG and it can be eaten with confidence.
However, if you open your mouth to refute rumors, you will lose your legs.
No matter how we prove ourselves, people are more willing to believe those so-called experts! "
This misleading information has had a significant negative impact on Lotus MSG.
Foreign chicken essences took this opportunity to enter the domestic market. They put out a lot of advertising to promote that their chicken essences are nutritious and healthy and can make food more delicious.
People in this era do not know how to read the raw material list and turn a blind eye to Lotus MSG, which only uses barley as raw material. Instead, they highly praise foreign chicken essence based on the periodic table of elements.
This directly led to the rapid decline of Lotus MSG, which once supported Xiangcheng. The once world's No. 2003 MSG company suffered its first loss in [-].
“We are losing money every year, but foreign chicken essences dominate the entire condiment market through advertising.
We at Lotus hope you can help us change our current situation. "
Deng Niushen's requirements are actually not high. He hopes that Wang Lei will stand up and refute the rumors about Lotus MSG again, changing the situation that no one cares about domestic MSG.
With Wang Lei's popularity and reputation in China, after the public knows the story of Lotus MSG, this brand will definitely usher in a new life!
After Wang Lei heard his thoughts, he fell into deep thought.
As far as he knows, at the beginning of the 21st century, foreign brands entered the Longguo market, which had a great impact on some old domestic brands.
He still feels deeply about this, because his Wumart Supermarket and Guomao Supermarket have both encountered resistance from large foreign retail supermarkets.
The business war has been going on for several years. Without his existence, there would be many foreign-owned supermarkets opening offline in China.
Those old domestic products without strong capital have been acquired by foreign companies with US dollar bills.
The most frustrating thing is Vitality 28, an old domestic brand.
In 94, Vitality 28 hit its peak with sales of 9 tons, occupying 80% of the market share of Longguo's concentrated laundry detergent market.
However, the failure to make shampoo directly led to the failure of the launch.
In addition, in order to promote the development of the local economy, a large number of insolvent companies were acquired, including hotels, packaging, beverages and other companies, which became one of the reasons for dragging down the vitality.
With Tide and other foreign-funded companies spending huge sums of money on publicity, Vitality 28’s share of laundry detergents has also become precarious.
In 96, Vitality 28 was acquired by foreign-owned Procter & Gamble and became a joint venture.
Originally everyone thought it was a win-win deal, but as a result, Vitality 28 was hidden by P&G. Not only did it maliciously raise the price, P&G also used Vitality 28's domestic sales channels to sell its own product, Qiaoshou.
So much so that Vitality 28 can no longer be seen on the market.
Ten years later, Vitality 28 was suspended. Jingzhou people never admit defeat and introduced Daohuaxiang Group last year.
Finally, the trademark and ownership rights were regained from foreign investors.
But Vitality 28’s dilemma is not over yet…
There are too many brands like this, and even big brands like Wahaha were almost acquired by foreign capital.
Deng Niushen saw Wang Lei deep in thought and thought Wang Lei was feeling embarrassed.
He said very helplessly:
"Lotus MSG has been losing money in the past few years. If it continues, we may not be able to survive next spring."
Representative Pei became anxious after hearing this. He did not expect that Lotus MSG had reached this point.
Wang Lei immediately responded:
"Save, we must save, I also want to save old national brands like Lotus MSG!"
Representative Pei's eyes lit up when he heard this, and this feeling of peace of mind came again!