The reborn I want to lay down a big country

Chapter 444 Attack and Defense Battle (3)

"Obsessive-compulsive disorder, desire for completion, and sense of gain, these are the three core elements that induce users to pay!

What is obsessive-compulsive disorder?As you can see from this example, the game "Guard Home" has a total of thirteen upgrade lines. Basically, each upgrade line corresponds to its own upgrade props, but the space available to place these props is limited. It is decided that all players must make choices during the game, which props need to be retained more and which ones need to be discarded.

But in the early stages, players don't realize the importance of certain props at all, so at the beginning, they often throw away some items that seem useless now, but have to use them later based on their own judgment or preferences. props.

In this way, when they encounter such a situation in the later stages of the game, especially when some people have invested considerable time, energy and even money in this game, it is what we call a situation of high sunk costs. Under this situation, most of them will have a very strong sense of irritability, regret, and struggle about this situation.

This struggle will basically bring about three results. First, they give up the game. Second, they charge money to speed up the progress of the game, or buy game props to get back what they accidentally threw away by spending money.

But the scariest thing is the third one, the third one is to play again..."

Kang Ming was frothing at the mouth and used the various concepts Liang Xin taught him to show off in front of Teng Zengsui and the others. He pressed the remote control and the "Reset Game" option appeared on the projection screen behind him. button.

"This reset game will instantly return the player to the original state of the game. So what does this state mean? Does it just mean starting from scratch? No, no, no..." Kang Ming looked at the audience and said proudly, " This means that players who reset the game think that they have mastered the essence of the game and think that if they start over again, they will definitely get a better gaming experience. They will rearrange the game according to their own ideas. The entire prop system will seriously enter the game again in a way that they think, "I will make complete preparations first," and then I can kill everyone.

but!This is exactly what happened, falling into the trap we designed for them.

After they enter the game, they will quickly find that even if they have mastered some game routines, the time invested remains basically the same, so if they want to have fun, they still have to top up their money.

And this time, their determination to recharge will be even greater than the first time.

Because first, they are already obsessed with this game and think they have mastered the trick, and the sunk costs have made it impossible for them to look back.Secondly, in planning, we have also retained some props that do not require repeated recharging and can continue to be used by them after reset.That is to say, some gift packages can be recharged once and used for life.

In this case, users will have an emotion that is difficult to let go of the game. I have already spent money, and this money has been kept here, and now I give up. Am I sorry for this money?

Then, they fall into our second trap.

That is to say, after they reset, they will inevitably have the idea that they have reset before, and if they mess up again this time, I will reset again and start over again.And this situation will definitely happen to the same person repeatedly until he fully realizes that the only necessary contribution to playing this game is time.

Only then did they get rid of the obsessive-compulsive mechanics of this game..."

"Wait a minute." Someone in the audience suddenly interrupted, "In this case, if everyone wakes up, wouldn't there be no one to recharge? How can the game make money? Aren't you putting the cart before the horse and not distinguishing priorities?"

Kang Ming raised his eyes and looked over, and found that it was the person who had returned to the headquarters to perform his duties after the completion of a certain project in the group. The person who was currently at the same level as him suddenly cursed in his heart, but he could only force a smile on his face: "Uh... that's it. Yes, because before I went to Sanjin Technology, this game was already in the production process. According to Mr. Liang Xinliang’s original design, this game was not for profit, but mainly to retain users. So in Regarding how to retain users, the design of the game is relatively biased.”

"Well, Mr. Kang, don't blame me for speaking bluntly. If that's the case, then what you just said were all Liang Xin's meaning?"

The other party is not forgiving.

Under the stage, there was a burst of laughter.

Everyone is watching the fun and doesn't think it's a big deal.

Kang Ming's face turned green and he could only grit his teeth and persist: "This game is the result of the joint efforts of Sanjin Technology's decision-makers."

"Ha! Wasn't it Liang Xin's fault?" The opponent pressed forward step by step.

Seeing that Kang Ming was beginning to feel at a loss on stage, Teng Zengsui said slowly: "Xiao Liu, please pay attention to the order of the venue."

"Sorry, Mr. Teng, Mr. Kang, please continue."

A young man named Liu Hao said to Kang Ming with a smile.

Kang Ming rolled his eyes inwardly and continued, "Then let's talk about the desire for completion and the sense of gain..."

But after being interrupted like this, his momentum was completely incomparable to before.

Many young people in the audience looked at each other.

Liu Feng looked at Kang Ming, his eyes full of schadenfreude.

It's still because of Zhou Hexuan. If someone comes down from such a high position, the vacant position will definitely not be the same one.

The movement of one person above definitely means the possibility of a reshuffle of the entire ecological niche.

Therefore, veterans like Cheng Gang and Chen Honor were eyeing the position of successor, and so was Kang Ming, Liu Feng, and Liu Hao, who had been putting pressure on Kang Ming just now.

It's just that they are not old enough to compete with Cheng Gang and others for positions. All they need to do now is to suppress their colleagues of the same age.

As for Kang Ming, who has been very popular recently, in this current situation, Juebi is the first target of people using a magnifying glass to focus their fire.

So let alone the fact that Kang Ming endured the humiliation and was disgusted by Liang Xin so many times and still insisted on staying at Sanjin Technology and refused to leave, he was not enduring the humiliation. He had no choice at all.

As long as there is a position now that can also provide him with upward competitiveness, Kang Ming will leave Liang Xin without hesitation. Anyway, the shares have been sold almost completely. Whether he stays at Sanjin Technology will make no difference at all in terms of income. .

The only problem is that there is no similar position now.

"The desire for completion is easy to understand. The first is what I just said, the game's long-term hidden missions and thirteen upgrade lines. As users experience the game longer, they will slowly become aware of it. The existence of a system mechanism, combined with the obsessive-compulsive disorder mechanism, the combination of the two can encourage them to spend time until they finish the game.

According to our planning and calculations, if you don’t recharge, it will take about eighteen months to fully play this game. If you recharge rationally, you will only spend a part of the seemingly necessary money like in the game of stealing vegetables. , then the time will be shortened to twelve months, saving half a year.And if you want to recharge unlimitedly, it only takes about two months.But this will cost a lot of money, about 30 yuan, which means spending money to buy time.

In addition, counting the cost of repeatedly resetting the game, a very patient but poor student player will spend at least two years on this game seriously.If they are not so serious and some Buddhist people just play around, it will take them three to four years to reach the full level, which is their entire university study cycle...

Our design here is mainly about the sense of "closeness" in data, that is, whenever a user feels that he will be able to complete the task quickly today, he will most likely find that in fact, he is still a little short.For this little bit, he could either spend time and wait until the next day for the game system to automatically accumulate enough energy, or he could only spend money to buy energy or game currency.

In fact, it is a kind of mental trap, it depends on how deep the player is addicted.

Players who are deeply addicted will have a "complete withdrawal effect", that is, the feeling that if I can't beat this level tonight, I won't be able to sleep, then there is a high probability that he will really not be able to sleep, and his brain will I will always think about it.

I experienced this very clearly when I first started playing the game. "

"Hahaha! Mr. Kang is also addicted?" Liu Hao shouted again.

Kang Ming paused for a moment, then ignored him this time and continued, "The last thing is the sense of gain mechanism. This thing is relatively simple and is in the same vein as ordinary game design. After completing the task, you will be rewarded, which motivates you to Players continue to move forward.

The difference between our game and other games is that "Guard Home" is particularly easy to create a sense of gain, because the game's operation is very simple, almost impossible to control, and anyone from kindergarten to 80 years old can play it.Another one, our reward items will be linked to the free props given by the system and the props purchased by the players, so the more they get, the more they will further strengthen their desire for completion and obsessive-compulsive disorder.

For example, in the last example, when I reached the third level of the game, a certain upgrade route was about to reach full level, but I still needed to pass two levels to get the corresponding reward and complete the level, but what happened? , at this time, my game resources had a breakpoint.

On the one hand, my game energy has been exhausted. On the other hand, this mission requires an extremely large amount of energy and mission props. Moreover, this mission prop will only be released with a certain probability, which means it depends on luck.But if you want to say that it depends on luck, that's not the case. The probability is not very low, about 5.00% or [-]%, which always leaves players with a lot of hope.For all these reasons, if I don’t recharge, I will have to spend at least five or six days, or even seven or eight days in this particularly heart-wrenching place. This will definitely be unacceptable to many people.

Especially in the previous levels, with the help of the props given by the system, after a smooth sailing for a long time, when you get here, you will feel a sense of gap in harvest.What you could get in an hour or two before now suddenly takes several days.And many players may not realize this until they have finished it patiently for two or three days.

In this process, the dawn of hope and victory has been tempting them not to give up, but at the same time, the increasing anxiety will force them to find shortcuts.In the end, the three results I just mentioned will occur. Some people will give up the game, some people will reset the game, and some people will choose to spend money.The cycle goes on and on, there is no escape.

The most fundamental reason why I can't escape is because the classmate network itself is a social platform.

As long as you click on it every day, check WeChat, read the jokes on "School Foolish Things", and take a look at the beautiful girls of Charity Angel, you will naturally click on the game again and again.

People who give up the game will soon have to rejoin because there are still a large number of people playing around them.

If things go on like this, we will not only anchor the user's person, but also anchor the user's social relationship, squeeze out their free time, and earn a lot of profits from their pockets..."

When Kang Ming said this, the whole audience fell silent.

"What kind of beast designed this..." Cheng Gang in the audience couldn't help muttering.

There was silence in the conference room.

After a while, Teng Zengsui stood up and walked to the stage.

Kang Ming hurriedly took a step back and gave up his position on the podium.

Teng Zengsui said in a deep voice: "You should have understood that what Sanjin Technology currently masters is a very novel market operation method, but our group has never been involved in this set of things before.

It's not impossible to start a new business, but it will definitely take a lot of time to learn and improve, and it will compete with Sanjin Technology for the market.But as for us, our current shareholding in Sanjin Technology is quite a bit, but not much..."

Liu Hao answered from below: "If Mr. Kang had not sold his shares to Liang Xin, the current situation would be better."

The two people on the stage were slightly stunned. Teng Zengsui looked at Liu Hao, then at Kang Ming, and actually nodded and said, "Yes."

Kang Ming's face turned pale instantly.

Then I heard Teng Zengsui continue to say: "So in my opinion, it is best to walk on two legs. Kangming, on the other hand, will continue to sit at Sanjin Technology and control the classmate network as much as possible. In addition, I plan to set up a new company The company is going to do a business similar to Sanjin Technology. I plan to hand over this new company to Liu Hao."

Liu Hao was immediately overjoyed. He stood up and said, "Mr. Teng! Don't worry, I will definitely take care of this for you!"

Teng Zengsui nodded expressionlessly, and then said: "Okay, let's break up the meeting here first. The senior management will stay for a while, and we will have a small meeting."

As soon as the words fell, the venue became deserted, and young people walked out one after another.

Kang Ming unabashedly looked at Liu Hao with evil eyes.

Liu Hao, however, didn't care about him at all. He strode out the door in high spirits.

Liu Feng turned to look at Teng Zengsui.

Teng Zengsui nodded and motioned for him to go out too.

But at this moment, a person suddenly ran in from outside, ran to Chen Honor and said a few words.

Chen Honor listened quietly and nodded slightly.

After the young man finished speaking, he immediately stood up, walked to Teng Zengsui, and reported: "Mr. Teng, Liang Xin just responded to Oriental Education's inquiry. He said that he can sell it, but he must compete with Oriental Education. Cross-holdings."

Hearing this, Teng Zengsui couldn't help but smile, "This can be considered a polite rejection..."

Chen Honor said: "Yes, Oriental Education's current market value is more than 30 billion U.S. dollars. Liang Xin is too open-minded."

"You sit down first, let's start the meeting first." Teng Zengsui watched the door of the conference room close, picked up the microphone, and said slowly to the less than twenty people left in the venue, "Everyone, I think according to the current situation, Due to the current situation, it is necessary for us to continue to increase the group's shareholding ratio in Sanjin Technology, and we must find ways to redeem Jinshui Financial, which we accidentally sold at a low price, at any cost. Our investment in Sanjin Technology The holding ratio should not be less than 30.00%, and the holding ratio of Goldwater Financial should not be less than half.

But there are two current problems. First, we lack the power within Sanjin Technology and it is difficult to pass a new round of capital increase and share expansion motion, but we can work hard to convince Liang Xin and local shareholders in other cities.Second, regarding Qianhang Capital...Cheng Gang, Mr. Guo of Dinghui Investment, is there any way to get Shen Ruilong to spit out Jinshui Financial?Conditions can be negotiated. "

In the conference room, everyone's eyes were focused on Cheng Gang's face.

Cheng Gang said calmly: "Mr. Teng, this plan is too sudden. I have to ask."

Teng Zengsui nodded and simply skipped the issue, "Then let's solve the problem of Liang Xin first. This dead kid, to be honest, I have tolerated him for a long time."

Such straightforward and malicious words immediately made a large group of people in the audience grin.

Teng Zengsui was sent to the ICU out of anger by Liang Xin. It seemed like it was only half a month ago...